The vegan ethic bears as one of its principles the fact that animals (some more or less than others) can feel things too, be emotional and have feelings.

Those who claim the contrary have probably never lived with an animal (and we are not just narrowing it down to cats and dogs but others too even though less often found living and sharing their lives with us.)

A calf who is killed right after being born so that milk can be stolen from his mother has the same ability to suffer, to feel excited, sad that our cats and dogs would have. They can be curious, friendly, distrustful, joyful or sad just like we feel these things.

Unfortunately, since birth, we are taught (either directly or indirectly by the examples that society provides us with) that all that animals can be are sellable goods or ingredients for the food industry. All of this is not just stupid, but above all cruel and without logic.

So that exploitation and violence can continue, what happens behind the scenes is often hidden from the public. If every one of us knew what feeding yourrself with animals entails, the number of vegans around would be likely to increase in a very short period of time.

Being vegan is not just about diet, even though there are no strict rules that us vegan abide by, opting for a non-violent approach includes inevitably refusing to cause suffering and the exploitation of both animals and humans. Therefore looking for products whose making did not involve exploiting animals nor humans is a vital part of the vegan way of living.

We are talking about opting for fair trade products and choosing not to exploit animals for dietary purposes (milk and its by-products, eggs, honey, etc.) nor for other reasons e.g. clothing (leather, wool, silk, etc.) or other aspects of our every day life (for example old camera films were made with animal gelatines.)

It may appear difficult to become vegan at first, but many of us who lead perfectly normal lives and are well integrated in our society can be witnesses of how the vegan choice is feasible, easy and enjoyable.

VeganWIZ.com is a small but concrete way of helping those who want to take their first step towards being more ethically conscious and do it in their own kitchen..